Smart Strategies for Trustful Marketing, Personalization & Analytics

Navigating the privacy landscape for Analytics, Personalization and Privacy is not trivial. Here we present the moves for how to succeed with your data analytics strategy.
Flow chart of use cases for personal data use and resulting legal basis under GDPR. It shows the percentage conversion of the options.

Whenever data can be anonymized there are no privacy implications and it should always be your first strategy.

If the case requires you to use non-anonymized data, focus on how to be within contractual terms or legitimate interest legal grounds.

In the cases where consent is required, you need to have a clear tactic on how to capture the consents and then activate the customer data for value.

Value Creation: The end to end Consent to Customer Action Journey

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